Everything your dealership does, in one place

One system, one database. The vehicle you enter in the morning is the one that appears in the quote, on the website and in the report.

Book a Demo See Pricing
One record 2021 Toyota RAV4 XLE
  1. Inventory Bought, VIN decoded, listed on AutoTrader
  2. CRM Lead from the website, assigned automatically
  3. Quote Financing in the document, signed online
  4. Accounting Sale posted to the ledger
An example: one vehicle, from the first day to the sale

The core system

Everything a dealership runs on every day, in one database.

  1. Inventory & Listings

    From the moment you buy the vehicle to the day it sells.

    • VIN decoder and photo VIN decoder
    • Sync to AutoTrader, Kijiji and Car Gurus
    • Purchase and recon cost tracking
    • AI-written descriptions

  2. CRM & Sales

    Everyone who showed interest, and what you did about it.

    • Leads, opportunities and clients
    • Automatic assignment and reminders
    • Driver's licence scanner
    • Sales commissions

  3. Quotes & Financing

    The document the customer signs, with the numbers already in it.

    • Quotes, invoices and trade-ins
    • Financing built into the document
    • Unlimited e-signatures
    • Online payments and payment requests

  4. Communications

    Email, SMS and phone, every one attached to the right record.

    • Two-way SMS and email
    • Phone system with call recording
    • Call transcripts and summaries
    • Missed-call auto reply

  5. Dealer Website

    A site built to rank and to convert.

    • Visual website manager
    • Trade-in evaluations and calculator
    • Make an offer
    • Structured data and full bilingual rendering

Add-Ons

Add what the dealership needs, when it needs it.

  • Marketing Suite

    Bring back the customers you already have.

    • Mass email and SMS
    • Automated sequences
    • Segments from your own data
    • Results per campaign

  • Accounting

    The books keep themselves, transaction by transaction.

    • Automatic accounting entries
    • General ledger, receivables and payables
    • Balance sheet and income statement
    • Period close and bank reconciliation

  • DealerShark AI

    Wired into your data, not trained on generalities.

    • Sales IQ and sales coach
    • Website chat and SMS assistant
    • MCP server (Claude / ChatGPT)
    • Photo VIN and licence scanning

Phone add-on

The phone system that already knows who is calling

Make and take calls inside DealerShark. Every call is recorded, transcribed and summarized on the customer's record, and every unknown caller becomes a lead before anyone picks up.

  • Call recordings and transcripts
  • AI call summaries
  • Missed-call auto reply
  • A lead created for every unknown number

Included on Pro and Elite. Add it to Starter or Growth for $100 a month.

Explore the phone system
A desk phone and the screen of a live call: unknown number, recording in progress, a new lead created when the call ends

Security

Your customer data and your access are protected at every level.

  • Rights and permissions management

    Decide who sees what and who can do what, by role and by employee.

  • Encryption & 2FA

    Sensitive data is encrypted, and every sign-in can require a second verification factor.

  • Credentials Manager module

    The logins and access keys for your third-party services are kept in one place, not in emails and notes.

Included on every plan

Tools that do not need a page to themselves, but that you will use every day.

Reporting & analytics
Sales, per-vehicle profit and salesperson performance.
Task manager
Work assigned, tracked and dated.
Delivery calendar
Scheduled deliveries, so prep keeps up.
Activity log
Everything said and done, in order.
Programmable reminders
Follow-ups that fire on their own, on time.

See it running on your own vehicles

A 30-minute demo, with your inventory in it, not demo data.

Book a Demo