The all-in-one operating system for multi-location dealer groups

Inventory, CRM, financing, payments, your website and AI - across every store, instead of a different system at every door.

A lineup of new and used vehicles spread across a group's stores and managed in DealerShark
The DealerShark dashboard - inventory, sales pipeline and leads for every location in one view

Works with the tools your group already runs on and the ones you wish you were using

Everything your group does, in one place

Every module sharing the same data. A vehicle is entered once and stays the same vehicle, whichever store it is sitting in.

  • Inventory & Listings

    One inventory for the whole group, searchable per store or across all of them. A transfer stays the same vehicle, listed automatically on your websites and portals.

  • CRM & Sales

    Every lead, opportunity and customer in one place, routed to the right store and the right salesperson, from first enquiry through to a signed contract.

  • Financing & Payments

    Build financing and trade-ins into every store's quotes and invoices, then take the deposit or payment online.

  • Dealer Website

    A fast, bilingual website built to rank - with trade-in, financing and make-an-offer tools included, for the whole group.

  • Communications

    Email, two-way SMS, and one phone system that records, transcribes and summarises every call, at every store.

  • Marketing

    Mass email and SMS campaigns and follow-up sequences across the group, or aimed at a single store.

Everything a group needs

Several rooftops, one platform: each store works in its own, and head office sees all of it.

  • Three stores of the same dealer group

    Multiple locations

    Locations, teams and permissions built out before you go live, without multiplying accounts.

  • A vehicle being transferred between two stores

    Shared inventory

    Each vehicle belongs to a location. A transfer stays the same vehicle, with its history.

  • A security shield between two users

    Permissions by role

    A manager sees their store, head office sees everything. Nobody works in someone else's data by accident.

  • Growing stacks of coins

    Commission plans per team

    Each store or team can carry its own structure, worked out at the sale.

  • A growing bar chart

    Consolidated reporting

    Sales, per-vehicle profit and salesperson performance, per location or across the whole group.

  • A phone headset

    Phone & marketing

    One phone system and one set of campaigns for every store, with the detail per location.

A store on either side and head office in the middle, all connected

Built around how groups actually run

A group is not one big dealership: every store has its own teams, stock and numbers, and head office needs the whole picture. Reporting rolls up, permissions roll down.

  • Inventory searchable per location or across the group
  • A lead routed to the right store and salesperson, with a reminder on it
  • Permissions that follow the role, from the showroom floor to head office
  • A consolidated dashboard and reports, with the per-store detail one click away
See how the CRM works

Your phone system, inside your CRM

Every call, at every store, is recorded, transcribed and summarized on the customer's record, and every unknown caller becomes a lead automatically.

  • Calls recorded and attached to the customer
  • Transcripts and AI summaries after every call
  • An instant SMS and email after a missed call
  • A lead created for every unknown number
See the phone system
A desk phone and the screen of a live call: unknown number, recording in progress, a new lead created when the call ends

Artificial intelligence

Your group, working with AI - not just using it

DealerShark's AI is wired into your real data: your inventory, your leads, your quotes, across every store. It does not guess, it answers.

A customer asks at 11pm whether the pickup is still available at any of your stores. The chatbot searches the whole group, answers with the real numbers, then books the visit at the nearest store.

  • Sales IQ

    AI reads the entire pipeline and tells you where the next sale is, whichever store it is sitting in, and what might sink it.

  • Website AI chat

    Answers your website visitors around the clock, from the real inventory of the whole group.

  • MCP server

    Connect Claude or ChatGPT straight into your group and ask your head office questions in plain language.

  • Call summaries and transcripts

    Every call is recorded, transcribed and summarized: you know what was said, at every store.

  • AI vehicle descriptions

    AI writes the listing description from the vehicle's specifications.

Running more than one rooftop

  • One inventory, several locations

    Each vehicle belongs to a location and is searchable per location or across the group. A transfer stays the same vehicle.

  • Permissions follow the role

    A manager sees their store, head office sees everything. Nobody ends up working in someone else's data by accident.

  • Commission plans per team

    Each store or team can carry its own structure, worked out at the sale.

  • One phone system across the group

    Recordings, transcripts and call summaries, plus missed-call auto reply. You know what was said, at every store.

  • Reporting that compares

    Sales, per-vehicle profit and salesperson performance, per location or consolidated.

  • Sales IQ across the whole group

    AI reads the entire pipeline and tells you where the next sale is, whichever store it is sitting in.

Getting set up

  1. 1

    We build out your stores

    Locations, teams and permissions, before you go live.

  2. 2

    We import your data

    Inventory and customers by CSV, one store at a time.

  3. 3

    Each team works in its own store

    Salespeople see their inventory and their leads, without the noise.

  4. 4

    Head office sees all of it

    A consolidated dashboard and reports, with the per-store detail one click away.

From the first store to the next acquisition

A group changes as it grows. Your platform should keep up, without switching systems at every stage.

  1. Go live

    Your stores, built out for you

    Locations, teams and permissions in place, and your data imported store by store.

  2. Every day

    Each team in its own store

    Salespeople see their inventory and their leads. Every call and every enquiry is assigned, with a reminder on it.

  3. Every month

    Numbers that compare

    Sales, profit and commissions per store or consolidated, without a spreadsheet to assemble.

  4. As you grow

    One more store

    Add a location or an acquisition to the same system: same tools, same reports, same rules.

Built for Canadian dealer groups

A fully bilingual website and admin panel, Quebec-compliant sales contracts, and amounts in Canadian dollars.

Proudly Canadian
  • Fully bilingual software and website
  • Quebec-compliant sales contract
  • Canadian taxes and currency

A plan for every size of group

Prices in Canadian dollars, per month. The phone system, the marketing suite and the AI features are included from the Pro plan up.

Starter

Inventory, CRM and listing sync.

$249/month

Growth

Adds your website, e-signatures and commissions.

$399/month

Elite

Everything, for multi-location groups.

$999/month

See all plans

Let's talk about your group

Book a 30-minute demo. Tell us how many rooftops you run and how your teams are organised, and we show you the platform with your data in it, not with demo data.

Book a Demo