The all-in-one operating system for independent powersports dealers

Inventory, CRM, financing, payments, your website and AI - working together, instead of six separate tools that don't communicate with each other.

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An ATV, a side-by-side, a snowmobile, a personal watercraft, a dirt bike and a sport bike managed in DealerShark
The DealerShark dashboard - ATV, side-by-side and snowmobile inventory, sales pipeline and leads in one view

Works with the tools your dealership already runs on and the ones you wish you were using

Everything your powersports dealership does, in one place

Every module sharing the same data. A unit is entered once and is fully tracked from purchase to sale.

  • Inventory & Listings

    ATVs, side-by-sides, snowmobiles, personal watercraft, bikes and trailers in one inventory. Price them, then push them to your website and listing sites automatically.

  • CRM & Sales

    Every lead, opportunity and customer in one place, from first enquiry through to a signed contract - even when the floor is packed at the start of the season.

  • Financing & Payments

    Build financing and trade-ins into quotes and invoices, then take the deposit or payment online.

  • Dealer Website

    A fast, bilingual website built to rank - with trade-in, financing and make-an-offer tools included.

  • Communications

    Email, two-way SMS, and a phone system that records, transcribes and summarises every call.

  • Marketing

    Mass email and SMS campaigns for shows, riding season and pre-season sled orders, and sequences that do the follow-up for you.

Every kind of vehicle on your lot

From ATVs to personal watercraft - each unit entered once, costed, listed and followed through to delivery.

  • A four-wheel ATV

    ATVs & 4-wheelers

    The spring best-seller. Accessories, winch and trade-in on the same quote.

  • A side-by-side

    Side-by-sides

    Big purchases decided as a family. Keep the history and your reminders current.

  • A snowmobile

    Snowmobiles

    Pre-season orders and first-snow sales. Every lead assigned, with a reminder on it.

  • A personal watercraft

    Personal watercraft

    Quick sales at the peak of summer. Unit, trailer and financing on the same file.

  • A dirt bike

    Dirt bikes & motorcycles

    Buyers who compare every model. List them the day they arrive.

  • A utility trailer

    Trailers

    The sale that completes the sale. Added to the quote with the unit it carries.

An ATV on a dirt trail in front of mountains, near a tent

Built around how powersports actually sell

An ATV or a side-by-side is rarely sold alone: there is the trailer, the winch, the accessories and a trade-in to price. DealerShark keeps the whole deal on one file.

  • Unit, trailer and accessories packaged on a single quote
  • The old unit evaluated as a trade-in and built into the deal
  • Purchase, transport, prep and parts costs on every unit, so profit is real
  • Financing and e-signature without leaving the file
See how quotes work

Your phone system, inside your CRM

Every call is recorded, transcribed and summarized on the customer's record, and every unknown caller becomes a lead automatically.

  • Calls recorded and attached to the customer
  • Transcripts and AI summaries after every call
  • An instant SMS and email after a missed call
  • A lead created for every unknown number
See the phone system
A desk phone and the screen of a live call: unknown number, recording in progress, a new lead created when the call ends

Artificial intelligence

Your powersports dealership, working with AI - not just using it

DealerShark's AI is wired into your real data: your inventory, your leads, your quotes. It does not guess, it answers.

A buyer asks at 11pm whether the four-seat side-by-side is still available and what the monthly payment would be. The chatbot answers with the real numbers for that unit, then books the test ride.

  • Sales IQ

    Your personal sales assistant that analyzes each deal and tells you which deals are hot and what might sink the deal

  • Website AI chat

    Answers your website visitors around the clock, from your real inventory.

  • MCP server

    Connect Claude or ChatGPT straight into your dealership.

  • Call summaries and transcripts

    Every call is recorded, transcribed and summarized, so nothing said on the phone gets lost.

  • AI unit descriptions

    AI writes the listing description from the unit's specifications.

What it changes about your day

  • Many unit types, one inventory

    ATVs, side-by-sides, snowmobiles, personal watercraft, motorcycles and trailers sit in the same inventory, each with the fields that apply to it.

  • Several seasons, not several systems

    Sleds in the fall, ATVs in the spring, watercraft in the summer. Listings, leads and campaigns follow the calendar without you rebuilding anything.

  • Listings publish themselves

    A price you change here is changed everywhere, on your website and on your portals.

  • No lead goes missing

    Every enquiry from the website, the phone or the portals becomes an assigned lead with a reminder on it. Even when the floor is packed at the start of the season.

  • The sale closes on one record

    Quote, trade-in, accessories, financing and an e-signed contract, all attached to the same file.

  • Follow up at the right moment

    Targeted email and SMS based on the kind of unit a customer looked at or bought: sled, ATV, side-by-side or watercraft.

One sale, start to finish

  1. 1

    The unit arrives

    Specification entered once, purchase and prep costs tracked as they happen.

  2. 2

    It gets listed

    AI-written description, photos, and publishing to your website and portals.

  3. 3

    A customer turns up

    The lead lands in the CRM, assigned, with the whole conversation history attached.

  4. 4

    You close it

    Quote, trade-in, financing, e-signature and payment, all on the same record.

Four selling seasons, one follow-up

Powersports sell all year, but not the same thing. Your follow-up should follow the calendar, not only the buyers at your door.

  1. Winter

    Snowmobiles and shows

    Peak sled season, shows and orders for next year, with every website lead assigned automatically.

  2. Spring

    ATVs and side-by-sides

    Reminders and follow-ups that turn visits into sales before the first weekend on the trails.

  3. Summer

    Watercraft and deliveries

    Quote, sign and take the deposit online while the lot is busy, and personal watercraft that move on their own.

  4. Fall

    Hunting and pre-season

    Email and SMS for hunting season, servicing and sled pre-orders, before customers forget about you.

Built for Canadian powersports dealers

A fully bilingual website and admin panel, Quebec-compliant sales contracts, and amounts in Canadian dollars.

Proudly Canadian
  • Fully bilingual software and website
  • Quebec-compliant sales contract
  • Canadian taxes and currency

A plan for every size of dealership

Prices in Canadian dollars, per month.

Starter

Inventory, CRM and listing sync.

$249/month

Growth

Most popular

Adds your website, e-signatures and commissions.

$399/month

Pro

Adds phone, the marketing suite and the AI features.

$699/month

Elite

Everything, for multi-location groups.

$999/month

See all plans

Ready to see it running on your own inventory?

Book a 30-minute demo. We show you the platform with your units in it, not with demo data.

Book a Demo