Features
Marketing Suite
Bringing an old customer back costs less than buying a new one. Your campaigns run off the data you already have.
What the module covers
Mass email marketing
Newsletters and promotions sent to a segment, with open and click tracking.
Mass SMS marketing
The channel buyers actually read. Replies come back into the CRM as an ordinary conversation.
Automated sequences
A run of messages spaced over time - reviving a cold lead, following up after delivery, a service reminder.
Segments from your own data
Target on the vehicle bought, the purchase date, the lead source or the pipeline stage - not a list imported blind.
Preview before sending
See the message exactly as the customer will get it, in both languages, before it leaves.
Sending domain authentication
Your email is signed as your own domain, which is what keeps it out of the junk folder.
Results per campaign
Sends, opens, clicks and unsubscribes, with a ledger of what actually went to whom.
Scheduled sending
The campaign goes at the hour you choose, not the hour you happened to finish writing it.
Building a campaign
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1
Pick the segment
By vehicle, purchase date, source or stage.
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2
Write the message
Email or SMS, in English and French.
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3
Preview it
Exactly what the customer will see.
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4
Schedule the send
Then watch opens, clicks and replies.
Included in
- Pro
- Elite
The marketing suite is available as a paid add-on on Starter and Growth, and included on Pro and Elite.