The all-in-one operating system for independent boat dealers
Inventory, CRM, financing, payments, your website and AI - working together, instead of six separate tools that don't communicate with each other.
Works with the tools your dealership already runs on and the ones you wish you were using
Everything your boat dealership does, in one place
Every module sharing the same data. A boat is entered once and is fully tracked from purchase to sale.
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Inventory & Listings
Manage your boats, motors and trailers, price them, then push them to your website and listing sites automatically.
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CRM & Sales
Every lead, opportunity and customer in one place, from first enquiry through to a signed contract - even when the buyer compares for weeks.
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Financing & Payments
Build financing and trade-ins into quotes and invoices, then take the deposit or payment online.
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Dealer Website
A fast, bilingual website built to rank - with trade-in, financing and make-an-offer tools included.
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Communications
Email, two-way SMS, and a phone system that records, transcribes and summarises every call.
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Marketing
Mass email and SMS campaigns for boat shows, launch time and winter storage, and sequences that do the follow-up for you.
Every kind of boat on your lot
From pontoons to sailboats - each boat entered once, costed, listed and followed through to delivery.
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Pontoon boats
The family-and-friends boat, with its motor and trailer on a single quote.
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Fishing boats
Buyers who compare every detail. Keep their history and your reminders current.
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Bowriders & runabouts
The season's fastest movers. List them the day they arrive.
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Cabin cruisers
Big-ticket sales and long conversations. Quote, trade-in and financing on the same file.
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Sailboats
Buyers who take their time. A follow-up that holds, from first visit to signed contract.
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Personal watercraft
Quick sales at the peak of the season. Every lead assigned, with a reminder on it.
Built around how boats actually sell
A boat is rarely sold alone: there is the motor, the trailer, the accessories and a trade-in to price. DealerShark keeps the whole deal on one file.
- Boat, motor and trailer packaged on a single quote
- The old boat evaluated as a trade-in and built into the deal
- Purchase, transport, prep and parts costs on every boat, so profit is real
- Financing and e-signature without leaving the file
Your phone system, inside your CRM
Every call is recorded, transcribed and summarized on the customer's record, and every unknown caller becomes a lead automatically.
- Calls recorded and attached to the customer
- Transcripts and AI summaries after every call
- An instant SMS and email after a missed call
- A lead created for every unknown number
Artificial intelligence
Your boat dealership, working with AI - not just using it
DealerShark's AI is wired into your real data: your inventory, your leads, your quotes. It does not guess, it answers.
A buyer asks at 11pm whether the 22-foot pontoon is still available and what the monthly payment would be. The chatbot answers with the real numbers for that boat, then books the water test.
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Sales IQ
Your personal sales assistant that analyzes each deal and tells you which deals are hot and what might sink the deal
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Website AI chat
Answers your website visitors around the clock, from your real inventory.
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MCP server
Connect Claude or ChatGPT straight into your dealership.
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Call summaries and transcripts
Every call is recorded, transcribed and summarized, so nothing said on the phone gets lost.
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AI boat descriptions
AI writes the listing description from the boat's specifications.
What it changes about your day
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Boat, motor and trailer together
A boat is rarely sold alone. Keep the package on one record and one quote, without rebuilding it by hand.
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Listings publish themselves
A price you change here is changed everywhere, on your website and on your portals. Nothing to retype just as traffic picks up.
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A long buying cycle, a follow-up that holds
Boat buyers compare for weeks. Every lead keeps its history and its reminders, so you call back at the right moment.
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Quote, trade-in and contract in one place
A quote with options and accessories, a trade-in on the old boat, financing and an e-signed contract.
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You know what each unit cost you
Purchase price, transport, prep, parts. The profit shown at sale is a real number.
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Stay in touch between seasons
Targeted email and SMS for launch time, servicing, winter storage or a new model arriving.
One sale, start to finish
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1
The boat arrives
Record created once, purchase and prep costs tracked as they happen.
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2
It gets listed
AI-written description, photos, and publishing to your website and portals.
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3
A buyer turns up
The lead lands in the CRM, assigned, with the whole conversation history attached.
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4
You close it
Quote, trade-in, financing, e-signature and payment, all on the same record.
A season that starts well before launch day
Boating is a seasonal business. Your follow-up should work all year, not only when buyers are at your door.
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Winter
Boat show season
Campaigns for boat shows, with every website lead assigned automatically, while buyers dream about summer.
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Spring
Launch time
Reminders and follow-ups that turn visits into sales before the first weekend on the water.
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Summer
Sales and deliveries
Quote, sign and take the deposit online while the lot is busy.
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Fall
Servicing and storage
Email and SMS for servicing, winter storage and end-of-season offers, before customers forget about you.
Built for Canadian boat dealers
A fully bilingual website and admin panel, Quebec-compliant sales contracts, and amounts in Canadian dollars.
- Fully bilingual software and website
- Quebec-compliant sales contract
- Canadian taxes and currency
A plan for every size of dealership
Prices in Canadian dollars, per month.
Starter
Inventory, CRM and listing sync.
$249/month
Growth
Most popular
Adds your website, e-signatures and commissions.
$399/month
Pro
Adds phone, the marketing suite and the AI features.
$699/month
Elite
Everything, for multi-location groups.
$999/month
Ready to see it running on your own inventory?
Book a 30-minute demo. We show you the platform with your boats in it, not with demo data.