The all-in-one operating system for independent motorcycle dealers
Inventory, CRM, financing, payments, your website and AI - working together, instead of six separate tools that don't communicate with each other.
Works with the tools your dealership already runs on and the ones you wish you were using
Everything your motorcycle dealership does, in one place
Every module sharing the same data. A bike is entered once and is fully tracked from purchase to sale.
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Inventory & Listings
New, used and consignment bikes, with engine size, mileage and category. Price them, then push them to your website and listing sites automatically.
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CRM & Sales
Every lead, opportunity and customer in one place, from first enquiry through to a signed contract - even when enquiries arrive by the dozen in the spring.
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Financing & Payments
Build financing and trade-ins into quotes and invoices, then take the deposit or payment online.
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Dealer Website
A fast, bilingual website built to rank - with trade-in, financing and make-an-offer tools included.
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Communications
Email, two-way SMS, and a phone system that records, transcribes and summarises every call.
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Marketing
Mass email and SMS campaigns for bike shows, the start of the season and servicing, and sequences that do the follow-up for you.
Every kind of bike on your floor
From cruisers to scooters - each bike entered once, costed, listed and followed through to delivery.
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Cruisers
Brand-loyal buyers. Keep their history, their trade-ins and your reminders current.
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Sport bikes
The models that move fast in the spring. List them the day they arrive.
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Touring bikes
Big-ticket sales with bags, accessories and a trade-in on the same quote.
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Adventure & dual-sport
Buyers who compare every detail. A follow-up that holds, from first visit to signed contract.
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Dirt bikes
A younger crowd and first-time buyers. Every lead assigned, with a reminder on it.
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Scooters
Quick sales and simple files, from lead to delivery.
Built around how motorcycles actually sell
A bike is rarely sold alone: there is the gear, the accessories, the extended warranty and a trade-in to price. DealerShark keeps the whole deal on one file.
- Bike, accessories and warranty packaged on a single quote
- The old bike evaluated as a trade-in and built into the deal
- New, used or on consignment: the same tool, the same file
- Financing and e-signature without leaving the file
Your phone system, inside your CRM
Every call is recorded, transcribed and summarized on the customer's record, and every unknown caller becomes a lead automatically.
- Calls recorded and attached to the customer
- Transcripts and AI summaries after every call
- An instant SMS and email after a missed call
- A lead created for every unknown number
Artificial intelligence
Your motorcycle dealership, working with AI - not just using it
DealerShark's AI is wired into your real data: your inventory, your leads, your quotes. It does not guess, it answers.
A rider asks at 11pm whether the 1200cc cruiser is still available and what the monthly payment would be. The chatbot answers with the real numbers for that bike, then books the test ride.
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Sales IQ
Your personal sales assistant that analyzes each deal and tells you which deals are hot and what might sink the deal
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Website AI chat
Answers your website visitors around the clock, from your real inventory.
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MCP server
Connect Claude or ChatGPT straight into your dealership.
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Call summaries and transcripts
Every call is recorded, transcribed and summarized, so nothing said on the phone gets lost.
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AI bike descriptions
AI writes the listing description from the bike's specifications.
What it changes about your day
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Inventory built for bikes
Motorcycles have their own fields: engine size, mileage, category. Each record carries what applies, without a form designed for cars.
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The unit is entered once
Photograph the VIN and the bike is added with its specification. That same record then feeds the listing, the quote and the contract.
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Listings publish themselves
A price you change here is changed everywhere. Nothing to retype when the season starts and volume picks up.
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Spring leads do not go missing
When enquiries arrive by the dozen, each one becomes an assigned lead with a reminder on it. Winter browsers turn back into April buyers.
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New to used, same tool
Quote, trade-in, financing and an e-signed contract, whether the bike is new, used or on consignment.
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Stay in touch off-season
Targeted email and SMS to wake customers up before the season, remind them of a service or announce new arrivals.
One sale, start to finish
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1
The bike arrives
VIN decoded from a photo, purchase and prep costs entered as they happen.
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2
It gets listed
AI-written description, photos, and publishing to your website and portals.
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3
A rider turns up
The lead lands in the CRM, assigned, with the whole conversation history attached.
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4
You close it
Quote, trade-in, financing, e-signature and payment, all on the same record.
A season that starts well before the first nice weekend
Motorcycles are a seasonal business, and buying decisions get made in the spring. Your follow-up should work all year, not only when riders are at your door.
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Winter
Bike show season
Campaigns for bike shows, with every website lead assigned automatically, while riders dream about the road.
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Spring
Season opener
Enquiries arrive by the dozen. Each one becomes an assigned lead with a reminder, before the first nice weekend.
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Summer
Sales and deliveries
Quote, sign and take the deposit online while the showroom is busy.
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Fall
Servicing and storage
Email and SMS for servicing, winter storage and end-of-season offers, before customers forget about you.
Built for Canadian motorcycle dealers
A fully bilingual website and admin panel, Quebec-compliant sales contracts, and amounts in Canadian dollars.
- Fully bilingual software and website
- Quebec-compliant sales contract
- Canadian taxes and currency
A plan for every size of dealership
Prices in Canadian dollars, per month.
Starter
Inventory, CRM and listing sync.
$249/month
Growth
Most popular
Adds your website, e-signatures and commissions.
$399/month
Pro
Adds phone, the marketing suite and the AI features.
$699/month
Elite
Everything, for multi-location groups.
$999/month
Ready to see it running on your own inventory?
Book a 30-minute demo. We show you the platform with your bikes in it, not with demo data.