The all-in-one operating system for independent RV dealers

Inventory, CRM, financing, payments, your website and AI - working together, instead of six separate tools that don't communicate with each other.

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A lineup of new and used RVs managed in DealerShark
The DealerShark dashboard - RV inventory, sales pipeline and leads in one view

Works with the tools your dealership already runs on and the ones you wish you were using

Everything your RV dealership does, in one place

Every module sharing the same data. A unit is entered once and is fully tracked from purchase to sale.

  • Inventory & Listings

    VIN-decode a unit from a photo, price your travel trailers, motorhomes and fifth wheels, then push them to your website and listing sites automatically.

  • CRM & Sales

    Every lead, opportunity and customer in one place, from first enquiry through to a signed contract - even when the buyer takes all winter to decide.

  • Financing & Payments

    Build financing and trade-ins into quotes and invoices, then take the deposit or payment online.

  • Dealer Website

    A fast, bilingual website built to rank - with trade-in, financing and make-an-offer tools included.

  • Communications

    Email, two-way SMS, and a phone system that records, transcribes and summarises every call.

  • Marketing

    Mass email and SMS campaigns for RV shows, seasonal sales and service reminders, and sequences that do the follow-up for you.

Every kind of unit on your lot

From travel trailers to Class A motorhomes - each unit entered once, costed, listed and followed through to delivery.

  • A travel trailer

    Travel trailers

    From ultralights to full-size, each with its own specs, photos and price.

  • A fifth wheel

    Fifth wheels

    Bigger units, longer conversations. Quote, trade-in and financing on the same file.

  • A Class A motorhome

    Class A motorhomes

    High-ticket sales that deserve a proper follow-up plan, from the first walkthrough to a signed contract.

  • A Class C motorhome

    Class C motorhomes

    Family-sized units, tracked from purchase to the day they leave the lot.

  • A camper van

    Camper vans

    Compact, in demand and fast-moving. List them the day they arrive.

  • A toy hauler

    Toy haulers

    Plenty of options to add. Accessories go on the quote as line items.

A travel trailer parked in front of mountains, with a tent and trees beside it

Built around how RVs actually sell

An RV is a big purchase, a long decision, a lot of add-ons and a trade-in nobody can price over the phone. DealerShark keeps the whole deal on one file.

  • Hitches, awnings and accessories added to the quote as options
  • The old unit evaluated as a trade-in and built into the deal
  • Purchase, transport, prep and parts costs on every unit, so profit is real
  • Financing and e-signature without leaving the file
See how quotes work

Your phone system, inside your CRM

Every call is recorded, transcribed and summarized on the customer's record, and every unknown caller becomes a lead automatically.

  • Calls recorded and attached to the customer
  • Transcripts and AI summaries after every call
  • An instant SMS and email after a missed call
  • A lead created for every unknown number
See the phone system
A desk phone and the screen of a live call: unknown number, recording in progress, a new lead created when the call ends

Artificial intelligence

Your RV dealership, working with AI - not just using it

DealerShark's AI is wired into your real data: your inventory, your leads, your quotes. It does not guess, it answers.

A would-be camper asks at 11pm whether the two-bedroom travel trailer is still available and what the monthly payment would be. The chatbot answers with the real numbers for that unit, then books the walkthrough.

  • Sales IQ

    Your personal sales assistant that analyzes each deal and tells you which deals are hot and what might sink the deal

  • Website AI chat

    Answers your website visitors around the clock, from your real inventory.

  • Photo VIN decoder

    Photograph the VIN and the unit is added with its full specification.

  • MCP server

    Connect Claude or ChatGPT straight into your dealership.

  • Call summaries and transcripts

    Every call is recorded, transcribed and summarized, so nothing said on the phone gets lost.

  • AI unit descriptions

    AI writes the listing description from the unit's specifications.

A selling season that doesn't stop in winter

RV is a seasonal business. Your follow-up should work all year, not only when the lot is full.

  1. Winter

    Keep the pipeline warm

    Reminders and follow-ups that keep spring buyers talking to you through the quiet months.

  2. Spring

    Show season

    Campaigns for RV shows and open houses, with every website lead assigned automatically.

  3. Summer

    Sales and deliveries

    Quote, sign and take the deposit online while the lot is busy.

  4. Fall

    Clear out, then stay in touch

    Year-end offers and service-reminder campaigns that bring owners back before storage.

Built for Canadian RV dealers

A fully bilingual website and admin panel, Quebec-compliant sales contracts, and amounts in Canadian dollars.

Proudly Canadian
  • Fully bilingual software and website
  • Quebec-compliant sales contract
  • Canadian taxes and currency

A plan for every size of dealership

Prices in Canadian dollars, per month.

Starter

Inventory, CRM and listing sync.

$249/month

Growth

Most popular

Adds your website, e-signatures and commissions.

$399/month

Pro

Adds phone, the marketing suite and the AI features.

$699/month

Elite

Everything, for multi-location groups.

$999/month

See all plans

Ready to see it running on your own inventory?

Book a 30-minute demo. We show you the platform with your units in it, not with demo data.

Book a Demo